General Tchefary was transplanted to the desert Southwest from Abidjan, Ivory Coast, West Africa. A recording artist and performer since 1998, he performs reggae music rooted in African traditions, spreading a message that traverses International borders and all aspects of humanity. He sings in five languages mixing his own traditional African melodies and Jamaican reggae to create “African Roots Reggae.” He counts as his influences artists such as Bob Marley, Alpha Blondy, Burning Spear and Lucky Dube. He and the band members have performed together since 2015. General Tchefary has performed all over the world, including California all the way to New York City and recently released his third album, Jah is Love.